UX/UI design
Jan 26, 2024
Assignment
7-week group UX analysis project for the Frillice Community Nutrition App.
The aim of the project was to use various UX analysis methods to determine why, after a 7-day free trial period, Frillice users are not converting into paying customers.
My role
My role in the project was to transcribe the initial conversation with Heikki, co-founder of Frillice, conduct and analyze a 9-day diary study with one user, and carry out a usability test with a different user than in the initial study as well as highlighting the main pain points from this usability test.
Diary study
I began the study with an initial interview with my participant, where I explained the essence of the diary study, the primary use of the app, and assisted them in finding the application and creating a user account, so that I can be assured that the user has access to the app. Finally we agreed to a suitable time for the participant to receive the questionnaire e-mail every day, to ensure that the diary study progresses as smoothly as possible for them.
Throughout the entire duration of the diary study, I sent the user a link to the questionnaire at the time specified by them and checked after a few hours to ensure that it was saved and the necessary information was entered.
When the diary study period concluded, I analyzed the user's responses to the questions over a nine-day period and conducted a follow-up interview, seeking clarification on some issues that arose from the questionnaire and addressing general thoughts that emerged during the study period.
Usability test
The purpose of conducting the usability test was to test the onboarding user flow of the Frillice app. For this, I had to find a person who has not been exposed to nutrition-related applications much before.
For the usability test, there were some predefined questions to ask the user, but the majority of the test focused on observing and analyzing the user's natural navigation within the application. After conducting the test, I had to analyze the results and create a summary in a shared FigJam.
As the test had to be conducted alone, I requested permission to record the screen and audio, which fortunately I obtained. This allowed for a more thorough analysis of the test at home and provided specific examples of issues that arose during testing.
The usability test revealed some immediately noticeable issues, such as button visibility and functionality. On the smaller mobile screen, important navigation buttons were hidden behind the phone's built-in navigation bar or disappeared entirely. Additionally, the user encountered problems with loading images, where some images in the community section didn't load, resulting in large white spaces between posts, and there were issues with visual overload in the recipes and home screen.
Teamwork
After completing individual tasks, the entire class had a few more sessions in class where, with the guidance of the instructor, we analyzed and created summary presentations (in Figma) of our findings. Finally, we had another video call with Heikki, the co-founder of Frillice, to whom we presented our findings and answered his questions regarding the findings. Heikki was very grateful for our work and motivated to address the identified issues.
My takeaway
I gained a lot from this experience, going through the process of conducting a diary study for the first time and solidifying my skills in usability testing and analyzing test results. I learned how to collaboratively extract the most crucial information from test results and present it in a manner acceptable to the business side of the app.
